Prasethpheap Finance: Cambodian Financial Firm Boosts Service Efficiency via Krayin CRM

Project Snapshot

• URL: PrasethpheapFinance.com.kh
• Country: Cambodia
• Industry Vertical: Finance
• Business Insights: Prasethpheap Finance is a Cambodian microfinance provider offering accessible credit solutions, attracting 400+ monthly online visits.
• Platform: Krayin CRM

Merchant Story: Prasethpheap Finance

Prasethpheap Finance, based in Cambodia, is a licensed financial institution under the National Bank of Cambodia since 2016.

Initially a social initiative, it later grew into a microfinance institution offering SME, education, and consumption loans.

The institution is committed to promoting financial inclusion across both urban and rural areas.

With a focus on transparency and professional ethics, Prasethpheap Finance aims to serve communities responsibly.

Its long-term vision is to become a trusted and leading financial institution in the Kingdom of Cambodia.

Krayin Custom CRM Development optimized Prasethpheap Finance streamline customer records, credit applications, and loan tracking with a structured system.

Dynamics of Cambodian Financial Industry

The Cambodian financial industry is evolving rapidly, driven by economic growth and expanding digital infrastructure nationwide.

Statista projects Cambodia’s Corporate Finance market revenue to hit US$302.20 Million in 2025.

Online institutions now play a crucial role, offering accessible SME loans, financial services, and consumption loans.

These platforms enable faster approvals, reduced paperwork, and greater transparency in Cambodia’s loan and finance sector.

Microfinance institutions and digital lenders are bridging gaps in underserved rural and urban communities across the country.

Overall, the sector reflects a dynamic shift toward digital empowerment and inclusive financial access for all.

Prasethpheap Finance’s Challenge: Absence of a Centralized System to Manage Lending Processes

Prasethpheap Finance was facing key difficulties in handling its lending activities without a centralized system in place.

Customer information was stored across different spreadsheets & tools, which caused data mismatches & made it hard to find updated details.

Evaluating creditworthiness became challenging, leading to delays in loan approvals and increased chances of decision-making errors.

This lack of proper system integration reduced work efficiency and made it harder for the company to expand its financial services.

To solve these issues and provide a better experience to its customers, they contacted Webkul.

In this case study, we will see how Webkul’s custom CRM solution helped Prasethpheap Finance organize its lending process more effectively.

How Webkul Enabled Prasethpheap Finance to Digitize Lending Workflows Seamlessly

Krayin Open Source CRM Software supported Prasethpheap Finance with a structured system that strengthened customer relationship management.

By using Krayin Open Source CRM Software, Prasethpheap Finance enhanced its credit operations, minimized errors, and accelerated processes.

The integration of the VoIP Module in Krayin CRM allows users to make calls via broadband and manage inbound routes efficiently.

It also enables teams to create, track, and update lead stages, improving visibility into potential customer interactions.

Krayin CRM’s ‘Quotes’ feature helps Prasethpheap Finance track timely delivery of services at predefined pricing and schedules.

With built-in email services, Krayin CRM gives centralized access to customer communications and potential lead information.

The platform also includes automation tools to manage attributes, email templates, and Workflow in Krayin CRM.

Krayin CRM offers a full view of sales activities, enabling Prasethpheap Finance to manage tasks, calls, and meetings effectively.

Result of Implementing Krayin CRM for Prasethpheap Finance’s Lending Operations

Using Krayin CRM, Prasethpheap Finance gained a centralized system to manage customer data and credit processes.

The team could efficiently handle leads, track loan applications, and monitor customer interactions in one place.

Loan officers accessed real-time data, updated records, and followed up with clients without switching between tools.

This improved response times, reduced manual errors, and enhanced overall customer service delivery.

The CRM streamlined lending workflows and helped the team focus more on client engagement and business growth.

• Brought all customer data under one system.
• Improved tracking of loan applications and lead progress.
• Reduced delays and errors in credit decisions.
• Enabled quicker client follow-ups and communication.
• Enhanced operational efficiency with structured workflows.