ANT Equipment Group: Canadian Rental Firm Strengthens Sales Pipeline with Krayin CRM

Project Snapshot

• URL: Ant.ca
• Country: Canada
• Industry Vertical: Rental
• Business Insights: ANT Equipment Group is a top Canadian heavy equipment rental provider, known for reliable solutions and drawing 1300+ monthly online visits.
• Platform: Krayin CRM

Merchant Story: ANT Equipment Group

ANT Equipment Group is a Canadian firm and Western Canada’s top independent provider of heavy equipment rentals and sales.

Built on a strong foundation and backed by a growing partner network, ANT Equipment Group serves various industries and project types.

As a family-run business, it offers flexible rentals, rent-to-own plans, and tailored financing to suit diverse project needs.

Focused on reliability and service, ANT Equipment Group delivers dependable equipment solutions for all job sizes.

Krayin Custom CRM Development helped ANT Equipment Group streamline customer records, manage equipment rentals, and track sales through a structured system.

Dynamics of Canadian Equipment Rental Industry

The Canadian equipment rental market is growing fast due to rising construction and infrastructure development needs.

IBISWorld projects the Canadian heavy equipment rental market will reach a significant $9.9 Billion in 2025.

Online platforms help users check equipment availability, compare options, and complete orders with greater convenience.

Demand for heavy machines is increasing in mining, building, and energy sectors across Canada.

A strong online presence helps rental firms reach more customers, improve sales, and grow their business.

The Canadian equipment rental industry is set to grow as online platforms boost reach and drive sales.

ANT Equipment Group’s Challenge: No Centralized System to Manage Rentals, Sales, & Customer Records

ANT Equipment Group was struggling to manage its growing rental and sales operations without a centralized system.

Customer data, rental details, and sales records were scattered across multiple tools, leading to inefficiencies and delays.

Staff found it difficult to track ongoing rentals, follow up on sales inquiries, or access accurate customer history.

This lack of system integration made daily operations slower and increased the risk of errors and miscommunication.

To address these issues and streamline its workflows, ANT Equipment Group reached out to Webkul.

In this case study, we explore how Webkul’s custom CRM solution helped centralize operations and improve overall efficiency.

How Webkul Helped ANT Equipment Group Optimize Equipment Rentals and Sales Operations

Krayin Open Source CRM Software provided ANT Equipment Group with a unified system to improve customer management.

By adopting Krayin CRM, ANT Equipment Group optimized equipment rentals, reduced delays, and improved service efficiency.

The VoIP Module in Krayin CRM enables teams to make broadband calls and handle incoming routes more effectively.

It also lets staff manage lead stages efficiently, offering clearer visibility into sales and customer interactions.

Krayin CRM’s ‘Quotes’ feature helps ANT Equipment Group send timely pricing offers and manage order schedules accurately.

With built-in email tools, Krayin CRM centralizes client conversations and helps track communication with potential leads.

The platform also includes automation tools to manage attributes, email templates, and Workflow in Krayin CRM.

Krayin CRM gives full visibility into sales activities, helping ANT Equipment Group manage tasks, calls, and meetings.

Result of Krayin CRM Integration in ANT Equipment Group’s Heavy Equipment Rental Business

Using Krayin CRM, ANT Equipment Group gained a centralized system to manage rentals, sales, and customer records.

The team efficiently tracked inquiries, monitored rental timelines, and managed client communications from a single platform.

Staff accessed real-time data, updated order details, and followed up with customers without switching between systems.

This improved response speed, minimized manual errors, and enhanced the overall rental and sales experience.

The CRM streamlined daily operations and allowed the team to focus more on service and business growth.

• Centralized customer, rental, and sales data.
• Improved tracking of inquiries and equipment orders.
• Reduced delays and manual entry errors.
• Enabled faster client communication and follow-ups.
• Boosted operational efficiency with structured workflows.