CAMRA: UK-Based Consumer Organisation Strengthens Campaigns Using Krayin CRM

Project Snapshot

• URL: Camra.org.uk
• Country: United Kingdom
• Industry Vertical: Consumer Organisation
• Business Insights: CAMRA is a UK-based consumer organisation championing real ale and pub culture, drawing 550,000+ monthly online visits.
• Platform: Krayin CRM

Merchant Story: CAMRA

CAMRA (Campaign for Real Ale), based in the United Kingdom, is an independent, voluntary consumer organisation founded in 1971.

It was established to protect and promote real ale, traditional British pubs, and consumer rights within the brewing industry.

The organisation actively supports local breweries, pub heritage, and quality standards in beer, cider, and perry.

With a strong national membership and local branches, CAMRA fosters community engagement through campaigns and beer festivals.

Its long-term vision is to safeguard pub culture and ensure continued access to quality, affordable, and authentic drinks for all.

Krayin Custom CRM Development helped CAMRA streamline member management, event coordination, and campaign tracking through a unified and efficient system.

Insights Into United Kingdom’s Drinking Culture

The United Kingdom’s drinking culture is deeply rooted in tradition, with beer and real ale holding a central place in everyday social life.

Statista projects that the United Kingdom’s alcoholic drinks market will generate US$4.30 Billion in revenue in 2025.

Pubs continue to serve as community hubs, where drinking is more about connection and culture than mere consumption.

Online organisations now play a vital role, promoting real ale, traditional brewing methods, and local pub preservation.

These platforms drive awareness, support small brewers, and foster appreciation through events, digital campaigns, and beer education.

Together, they reflect a renewed interest in authentic beer experiences and the continued evolution of the UK’s pub and drinking heritage.

CAMRA’s Challenge: Lack of a Unified System for Managing Membership, Events, and Advocacy

CAMRA was facing major difficulties in handling member data, events, and advocacy work without a single system in place.

Member details and event information were spread across different tools, which led to errors and made it hard to keep records updated.

Tracking member involvement and running campaigns became confusing, causing delays and missed opportunities for engagement.

Without a proper system, team coordination was affected, and it became harder to grow their reach and manage tasks smoothly.

To fix these problems and improve how they work, CAMRA reached out to Webkul for a custom CRM solution.

In this case study, we’ll see how Webkul’s CRM helped CAMRA organise its processes and support its mission more effectively.

How Webkul Helped CAMRA Digitize Member Management & Streamline Advocacy Efforts

Krayin Open Source CRM Software provided CAMRA with a centralized system to manage member data, events, and advocacy efforts more efficiently.

By adopting Krayin CRM, CAMRA improved internal coordination, reduced data errors, and enhanced the planning of community campaigns.

The integration of the VoIP Module in Krayin CRM allows teams to make broadband calls and manage incoming communication with ease.

It also helps staff track, update, and manage member interactions, giving better visibility into engagement activities.

Krayin CRM’s ‘Quotes’ feature allows CAMRA to oversee vendor services, event budgets, and scheduled activities with clarity.

With built-in email services, the platform enables seamless communication across teams and with members through a single dashboard.

Krayin’s automation tools help manage tasks, email templates, and Workflows, saving time on repetitive operations.

Offering a full view of all engagement activities, Krayin CRM empowers CAMRA to organize meetings, calls, and tasks effectively.

Result of Implementing Krayin CRM for CAMRA’s Membership and Advocacy Operations

Using Krayin CRM, CAMRA gained a centralized system to manage member data, events, and advocacy activities in one place.

The team could easily track member engagement, organize local events, and monitor campaign progress without switching tools.

Staff accessed real-time updates, managed tasks, and coordinated with branches more effectively across the organization.

This improved communication, reduced data errors, and boosted the efficiency of daily operations and outreach efforts.

The CRM streamlined workflows and allowed the team to focus more on community-building and campaign impact.

• Tracked advocacy campaigns and engagement.
• Improved workflows and task efficiency.
• Reduced coordination errors and delays.
• Centralized member and event data.
• Enabled quicker team communication