IIMA Executive Education: Indian Premier MBA College Integrates Krayin CRM

Project Snapshot

• URL: exed.iima.ac.in
• Country: India
• Industry Vertical: Education
• Business Insights: IIMA Executive Education offers executive education programs, attracting around 28,000+ monthly visitors.
• Platform: Krayin CRM

Merchant Story: IIMA Executive Education

IIMA Executive Education, based in India, offers executive education programs designed for professionals and business leaders.

It focuses on delivering high quality learning experiences with a strong emphasis on academic excellence and industry relevance.

Supported by experienced faculty and industry experts, the platform helps participants enhance skills and advance careers.

With strong expertise in management education, the institute builds trust and value among learners worldwide.

Krayin Custom CRM Development helped streamline enrollment management and participant data handling processes.

Education CRM functionality was adapted to manage leads, improve enrollment cycles, and enhance overall learner engagement.

IIMA Executive Education’s Challenge: Lack of a Unified Platform to Manage Enrollments & Leads

IIMA Executive Education struggled to manage participant inquiries and program details as information was spread across multiple systems.

Important data such as applicant details, course information, and follow ups were fragmented, leading to delays and coordination issues.

This made it difficult for teams to track enrollments, respond quickly to prospects, and manage daily operations efficiently.

Without a centralized system, handling growing inquiries and maintaining accurate participant records became increasingly complex.

To solve this, the organization partnered with Webkul to implement a CRM solution tailored to its education operations.

How Webkul Helped IIMA Executive Education Improve Enrollment Management & Operations

Krayin Open Source CRM enabled IIMA Executive Education to centralize participant data and streamline its enrollment processes.

With Krayin Open Source CRM, IIMA Executive Education boosted operational efficiency, minimized manual work, and improved team coordination effectively.

The VoIP Module allows staff to manage participant calls and record every interaction within a single system.

Now, the team can track inquiries, enrollments, and follow ups from one dashboard, ensuring better visibility and control.

Krayin CRM’s features help manage program details and share accurate information with prospective participants.

Integrated email tools bring all communication and updates into one organized platform.

It also offers automation through Workflows in Krayin to manage participant data, email templates, and process flows.

Overall, Krayin Open Source CRM provided a unified view of operations, improving data accuracy and overall efficiency.

Impact of Integrating Krayin CRM at IIMA Executive Education’s Enrollment and Operations

With Krayin CRM, IIMA Executive Education centralized participant interactions and enrollment activities into a single system for better efficiency.

The team can now track leads, follow ups, applications, and program inquiries from one centralized dashboard.

With real time data access, teams collaborate smoothly without relying on multiple tools.

This has reduced delays, minimized errors, and improved day to day education operations.

Krayin CRM helped the organization stay organized, improve coordination, and respond to learners more quickly.

• Better team coordination and transparency
• Reduced delays and communication gaps
• Unified access to participant information
• Simplified enrollment and data management
• Faster follow ups and application updates