California Metropolitan University Refines Operations via Krayin CRM

Project Snapshot

• URL: CMU.ac
• Country: United States
• Industry Vertical: Education
• Business Insights: CMU is a U.S.-based university offering career-focused programs, drawing 3,500+ monthly online views.
• Platform: Krayin CRM

Merchant Story: California Metropolitan University

California Metropolitan University is a United States-based online university founded in 2021 for accessible global education.

Led by Dr. Alan Tan, the university offers flexible, career-focused learning through a modern online system.

It offers BBA and Healthcare Management programs designed to meet current industry and career needs.

With a student-focused approach, CMU helps learners build practical skills for success in a global world.

Krayin Custom CRM Development helped California Metropolitan University streamline student data & academic workflows.

Education CRM improved student tracking, academic operations, and learner engagement for California Metropolitan University.

CMU’s Challenge: Managing Student Data and Academic Workflows Efficiently

California Metropolitan University faced challenges in handling student data & academic operations without a centralized system.

Student records, academic details, and communication data were scattered, making coordination, and management more difficult.

Poor system integration slowed tasks, reduced workflow efficiency, and limited smooth student engagement across operations.

Administrative processes were time-consuming and less organized, making it harder to manage operations effectively as needs grew.

To address these challenges and improve overall efficiency, California Metropolitan University partnered with Webkul.

How Webkul Helped California Metropolitan University Improve Academic Workflows & Student Engagement

Krayin Open Source CRM gave California Metropolitan University a unified system for student management.

By using Krayin, the university improved academic workflows, reduced manual errors, and sped up student data handling tasks.

The integrated VoIP Module helps staff manage calls efficiently over broadband, improving communication across departments.

It also helps teams organize, track, and update student engagement stages, improving visibility and interaction records.

Krayin CRM’s ‘Quotes’ feature enables the university to schedule and manage academic or service-related activities with structure.

With built-in email functionality, California Metropolitan University gained centralized access to student communication and inquiry records.

The platform also includes automation tools to manage attributes, email templates, and Workflows in Krayin CRM.

With a complete view of academic activities, Krayin CRM helps the university manage tasks, follow-ups, and meetings efficiently.

Result of Implementing Krayin CRM for California Metropolitan University

With Krayin CRM, California Metropolitan University centralized student data, academic tasks, and communication in one system.

Staff could easily track student interactions, update records, and handle daily tasks without using multiple systems.

The platform gave teams real-time access to academic workflows, improved coordination, and reduced manual work.

This helped the university work more efficiently, reduce errors, and focus more on student support and growth.

Krayin CRM brought academic operations together and created a more connected, data-driven learning environment.

• Streamlined academic and student management
• Centralized student and workflow access
• Fewer delays and communication gaps
• Faster follow-ups and progress tracking
• Better team coordination and visibility