ECER: Chinese B2B Marketplace Powered by Krayin CRM

Project Snapshot

• URL: Ecer.com
• Country: China
• Industry Vertical: Commercial Equipment
• Business Insights: ECER is a Chinese B2B marketplace with 4.14 M monthly visitors connecting buyers and suppliers.
• Platform: Krayin CRM

Merchant Story: ECER

ECER, based in China, is a B2B marketplace connecting buyers with manufacturers and suppliers across multiple industries.

The platform offers industrial products, electronics, machinery, construction materials, packaging, and consumer goods worldwide.

ECER simplifies product sourcing through verified suppliers, direct communication, and a marketplace built for its B2B marketplace.

With a strong focus on digital trade, the company helps businesses discover reliable suppliers and build long-term sourcing partnerships.

Krayin Custom CRM Development helped ECER centralize customer interactions, organize sales operations, and improve lead management.

B2B CRM streamlines product sourcing, enabling efficient supplier coordination, transparent processes, and better procurement services.

ECER’s Requirement: Managing Customers, Orders & Business Communication Efficiently

ECER faced challenges in managing a growing network of buyers and suppliers across multiple industries and international markets.

Without a centralized B2B marketplace, supplier onboarding, product management, and business interactions remained largely manual.

Managing large product catalogs, supplier information, and buyer inquiries across different regions became harder as the platform grew.

The lack of a unified system also affected product visibility, communication, and the efficiency of cross-border trading operations.

As demand grew, ECER needed a scalable marketplace solution to streamline operations and improve the buyer and supplier experience.

To solve this, the company collaborated with Webkul to create a custom CRM designed for their needs.

How Krayin CRM Helped ECER Improve Customer Management & Business Communication

Krayin Open Source CRM helped ECER build a centralized platform where suppliers showcase products and connect with buyers.

With Krayin CRM, the firm simplified operations, reduced manual tasks, and enhanced coordination across the sales team.

The VoIP Module enables the team to handle partner calls efficiently and track every conversation in one place.

Teams can manage distributor activities, meetings, and follow-ups from a single dashboard, giving them better visibility & control.

Krayin CRM’s Quotes feature enables the company to send clear proposals with accurate pricing and timelines, making planning easier.

Built-in email tools centralize and enable ECER to manage all partner communications and updates in one place.

This solution includes automation features for managing distributor details, email templates, and Workflows in Krayin CRM.

Overall, its B2B Marketplace Solution gave ECER a scalable marketplace that improves efficiency and supports B2B trade smoothly.

Results of Implementing Krayin CRM for ECER

Using Krayin CRM, ECER streamlined supplier management and improved marketplace operations from a single platform.

The marketplace now enables suppliers to manage products, while buyers can quickly discover, compare, and connect with trusted businesses.

Centralized product and supplier management reduced manual work and made marketplace operations more efficient.

The scalable platform supports business growth while providing a smoother experience for buyers and suppliers across its markets.

The solution helped ECER improve marketplace performance, simplify daily operations, and strengthen international B2B trade.

• Streamlined customer & sales communication management
• Improved team coordination and operational visibility
• Reduced communication delays and manual work
• Centralized customer and business data access
• Faster follow-ups and inquiry tracking