Industry
Education
Use Case
Learning
Country
Brazil
Project Snapshot
- URL: Unilavras.edu.br
- Country: Brazil
- Industry Vertical: Education
- Business Insights: Unilavras is a Brazilian higher education institution offering academic and community programs, attracting 37,000+ monthly online views.
- Platform: Krayin CRM
Merchant Story: Unilavras
Unilavras is a renowned higher education institution in Brazil with over 59 years of history, strongly tied to Lavras’ educational & cultural growth.
Founded by Canísio Ignácio Lunkes, Unilavras focuses on education, career growth, and community service across disciplines.
It offers undergraduate, postgraduate, and extension programs across fields, blending quality education with practical, clinic-based learning.
Guided by the motto “For God and Humanity,” Unilavras blends academic excellence with social responsibility and human values.
Krayin Custom CRM Development enabled Unilavras to streamline student data, academic workflows, and outreach initiatives with a unified system.
Insights Into Brazilian Educational Sector
The Brazilian educational sector is evolving steadily, fueled by digital adoption and growing demand for accessible learning.
Statista projects Brazil’s educational sector to grow at a 7.72% CAGR, reaching US$214.45 million by 2029.
Educational institutions now rely on online platforms to streamline academics, student management, and administrative operations.
These digital tools improve efficiency, enable remote learning, and simplify academic workflows across Brazil’s education system.
Universities and schools are integrating CRMs, LMS platforms, and cloud solutions to enhance engagement and data accuracy.
Overall, the sector reflects a shift toward modern, connected, and student-centric education across the country.
Unilavras’ Challenge: Lack of a Unified System to Manage Student Data and Academic Workflows
Unilavras faced major challenges in managing student data and academic processes without a centralized system in place.
Student, academic, and outreach data was scattered across tools, causing inconsistencies and limiting real-time accessibility.
This poor integration delayed coordination, reduced efficiency, and hindered effective communication with both students and staff.
Administrative workflows were slow and fragmented, limiting Unilavras’ ability to scale services and meet growing academic demands.
To overcome these issues and improve campus-wide operations, Unilavras partnered with Webkul.
This case study shows how Webkul’s custom CRM solution helped Unilavras centralize data, streamline tasks, and boost engagement.
How Webkul Helped Unilavras Streamline Academic Operations & Enhance Student Engagement
Krayin Open Source CRM Software provided Unilavras with a unified system to improve student and academic relationship management.
By adopting Krayin, Unilavras streamlined academic workflows, reduced manual errors, and accelerated student data handling processes.
The integrated VoIP Module allows staff to manage calls efficiently over broadband, optimizing communication across departments.
It also helps teams organize, monitor, and update student engagement stages, improving visibility and interaction tracking.
Krayin CRM’s ‘Quotes’ feature enables Unilavras to schedule and manage academic or service-based activities with predefined structure.
With built-in email functionality, Unilavras gained centralized access to student communications and inquiry records within one platform.
The platform also includes automation tools to manage attributes, email templates, and Workflow in Krayin CRM.
With a complete view of academic activities, Krayin CRM helps Unilavras manage tasks, meetings, and follow-ups efficiently.
Result of Implementing Krayin CRM for Unilavras’ Academic and Engagement Workflows
Using Krayin CRM, Unilavras established a centralized system to manage student data, academic processes, and outreach efforts.
Staff could efficiently track student interactions, update records, and manage tasks without switching between multiple platforms.
The system enabled real-time access to academic workflows, improved collaboration, and reduced time spent on manual tasks.
This enhanced overall coordination, minimized errors, and allowed more focus on student engagement and institutional development.
The CRM unified academic operations and created a more connected, data-driven campus experience.
- Centralized student academic data.
- Improved student progress tracking.
- Reduced administrative work delays.
- Enabled faster staff coordination.
- Enhanced cross-department efficiency.
