Proximity Futures: UK Data Analytics Firm Adopts Krayin CRM

Proximity Futures is a is a UK tech company specializing in data analytics and connectivity to support smarter towns, cities, and public spaces.

With a focus on innovation and digital transformation, the company offers cutting-edge services including public Wi-Fi and footfall tracking.

It also delivers real-time data insights to help local authorities, BIDs, and commercial organizations make informed decisions.

Through smart solutions, Proximity Futures helps communities enhance engagement, streamline operations, and drive growth.

Krayin Custom CRM Development optimized Proximity Futures’ processes with a structured system for organizing customer data, tracking leads, and automating workflows.

Overview of UK Data Analytics Industry

The UK data analytics industry has emerged as a key driver of digital transformation across sectors including finance, retail, healthcare, and government.

Horizon Grand View Research predicts that the UK data analytics market will reach a projected revenue of US$16,968.1 Million by 2030.

As data-driven strategies become essential, organizations increasingly use analytics to gain insights and boost efficiency.

The market is supported by a strong talent pool, robust digital infrastructure, and growing investments in AI and machine learning.

London continues to serve as the hub, attracting global firms and startups alike.

Demand for cloud-based analytics and real-time data processing is on the rise, reshaping traditional business models.

Regulatory frameworks like GDPR have influenced how organizations manage and analyze data.

In response, companies are seeking scalable, secure, and flexible solutions tailored to diverse business needs.

Overall, the UK remains a competitive and innovative player in the global data analytics landscape.

Challenges Faced by Proximity Futures

Proximity Futures faced significant difficulties in managing digital solutions and client records due to the absence of a unified system.

Customer information was scattered across various spreadsheets and databases, leading to inconsistencies and limited access.

The disorganization made it difficult to assess client needs, leading to delays and errors in delivering tailored solutions.

Consequently, operational efficiency declined, hindering the company’s growth and ability to keep up with market demands.

To resolve these issues and enhance the client experience, they contacted Webkul through the UVdesk ticketing support system.

This case study shows how Proximity Futures adopted an open-source CRM to overcome challenges and improve operations.

Solution

Krayin Open Source CRM Software

Krayin Open Source CRM Software boosted Proximity Futures’ operational efficiency by streamlining workflows and improving client interactions.

Below is a snapshot of Proximity Futures’ dashboard in Krayin CRM.

By integrating Krayin CRM, Proximity Futures significantly improved its digital processes, minimizing mistakes and speeding up tasks.

The CRM’s VoIP Module integration allows smooth communication over broadband, enabling users to handle inbound calls effectively.

It also helps create and track leads, ensuring each lead is followed and nurtured throughout the sales process.

Krayin CRM’s ‘Quotes’ feature tracks product and service delivery according to agreed prices and timelines.

The email service in Krayin CRM offers centralized access to all information and email communications with potential customers.

Its robust automation tools allow users to easily manage attributes, email templates, and Workflows in Krayin CRM.

Additionally, Krayin CRM provides a comprehensive overview of prospects’ activities, managing tasks, calls, and meetings efficiently.

Concluding Notes

Webkul helped Proximity Futures integrate Krayin Open Source CRM Software, improving its digital analytics services.

This integration introduced features like automated messaging and VoIP, enhancing communication efficiency.

By adopting this CRM solution, Proximity Futures strengthened client connections, leading to increased satisfaction and business growth.