If we discuss WhatsApp it has over two billion monthly active users, which makes it the most popular worldwide mobile chat program.
In addition to communication with friends and family, users are increasingly using WhatsApp to contact businesses and get their problems and questions handled.
WhatsApp is a popular messaging app that is used for personal and business purposes. Firms that use WhatsApp CRM for their business gain more benefits and provide excellent customer service through a particular channel.
What is WhatsApp CRM Integration?
WhatsApp CRM enables you to send WhatsApp messages directly to your clients and prospects from your CRM system.
The integration enables two-way communication with your clients, allowing you to exchange many sorts of multimedia assets with them to address their issues and resolve queries.
It reduces your client’s average handling time and allows them to operate more efficiently, resulting in greater customer service, increased client retention, and, ultimately, business growth.
What does WhatsApp CRM Integration do?
WhatsApp with CRM creates a bridge for data to flow between them. The point of this integration is to store accurate data for your business.
Through WhatsApp CRM software, we got a better understanding of our company and customers. Using CRM with WhatsApp, you create leads and prospects.
WhatsApp CRM provides a one-stop for managing a team’s conversion and recent communication between you and your clients.
WhatsApp CRM performance reporting lets you see how your team is performing as a whole. This is extremely beneficial for product managers as it keeps track of their team’s progress and performance over time.
WhatsApp Business Accounts are divided into two types: WhatsApp Business App and WhatsApp Business API. WhatsApp Business App is aimed at small businesses, while WhatsApp Business API is aimed at enterprises.
What is the Cloud API of WhatsApp?
WhatsApp Cloud API is the cloud version of WhatsApp Business API, allowing businesses and developers to build on top of WhatsApp to tailor their experiences and quickly respond to clients.
It’s quick and simple to use as businesses acquire explicit permission from Facebook for WhatsApp Cloud API.
Use-case of Cloud API of WhatsApp for Business
The Cloud API is awesome for a number of reasons. Not only does it allow you to build WhatsApp Business APIs without having to spend extra money on hosting your servers, but it also allows you to focus on growing your business messaging more effectively!
The Cloud API is capable of sending and receiving messages up to 80 messages per second.
Below are some use cases of Cloud API of Whatsapp
- Same platform client support – Even when no representatives are available, you may instantly answer client inquiries directly from Whatsapp.
- Marketing to a much larger audience – WhatsApp Business API is the ideal solution for small and large firms due to the app’s large user base that allows you to reach the majority of people on their phones. As a result, they are not required to download a third-party program that they do not trust.
- Management via many channels – WhatsApp Business API is intended to be used in conjunction with a BSP that provides a front-end interface for managing the API. The majority of BSPs have a dashboard that allows you to monitor and manage CRM activities across many communication channels.
- Easy payment on App – You can also use the WhatsApp API to allow transactions to take place exactly where your clients select their products. When it’s time to convert, a competent WhatsApp chatbot will engage users with offers and send the payment link.
How to Integrate CRM with WhatsApp?
Using a CRM and WhatsApp system is easy, all you need is a WhatsApp account linked to your CRM, and whatever communication you get on WhatsApp is routed to the CRM’s sales pipeline.
So, you can begin conversing with clients by addressing their needs. Most CRM systems also include a sales bot to assure automated responses to your clients on WhatsApp.
Including a WhatsApp icon widget on your website is one of the smartest ways to enhance your business. By just tapping over the widget icon users can send their concerns through text messages.
After that, you got an inquiry message. You will receive a message in your WhatsApp messenger, where you may answer and keep your clients satisfied.
Benefits of WhatsApp CRM Integration
Easy Communication
You may connect directly with your clients. Thanks to the easy communication provided by WhatsApp CRM integration. It also allows you to access all of your discussions in a single location.
Pre-Configured Message Templates
Pre-made message templates are a good approach to send personalized messages to clients. Templates allow you to quickly send a booking confirmation or product update to an individual or larger audience without any hassle.
Helpdesk Capability
The better the help desk functions, the more likely it is that a customer will be satisfied. This also aids in enhancing customer retention.
Keyword-based Actions can be Automated
You may even automate your CRM activities depending on the keywords of your current and potential clients, streamlining your operations that save your time and money.
Send Notifications to the Team
Send an alert to your team as soon as you get a new inquiry or ticket, so they can take care of it right away. Also, let them know about any internal issues that have come up, so they can deal with them appropriately.
Enhance Customer Service
Send timely notifications on ticket creation, and progress so clients know what’s going on without having to contact you numerous times.
Conclusion
Therefore, we can conclude that Whatsapp CRM integration is the ideal choice for all of your business needs. As it provides lots of functionality to start your business activities quickly.
WhatsApp CRM integration has opened up a new channel of communication for businesses of all sizes and types.
Hope this is helpful for you, If you have any issues feel free to raise a ticket at https://bagisto.uvdesk.com/en/.
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